ABOUT US

At Pour L'âme, we are dedicated to redefining the landscape of fashion through a commitment to sustainability and style. Founded in 2025 in London by Janice Brown, our mission is to provide a curated selection of apparel and accessories that not only meet the demands of modern consumers but also align with their values. Our offerings include eco-friendly graphic tees and versatile cotton canvas tote bags, designed to blend practicality with a chic aesthetic.

We recognize that the fashion industry is a significant contributor to environmental degradation, with approximately 10% of global carbon emissions attributed to clothing production. In response, we have made it our priority to source materials that are both sustainable and stylish, ensuring that our products resonate with individuals who prioritize environmentally-conscious choices. Our collection is crafted to celebrate comfort and individuality, making it an ideal choice for those seeking unique gifts for any occasion.

We believe that fashion should not come at the expense of the planet. By choosing Pour L'âme, our customers are not only investing in high-quality, stylish items but also supporting a movement towards a more sustainable future. We invite you to join us on this journey, as we continue to innovate and inspire through our dedication to eco-friendly fashion.